75 Days to Build LA’s Biggest Independent Fashion Event
From the first photoshoot and sourcing to the pop-up booth and the event itself, we followed Toofar for four months as he built LA’s biggest independent fashion event.
A four-month shoot had to keep pace with a founder building in real time. Filming on iPhone kept the crew light and let the creative take over; the film camera came out for the moments that earned it. Along the way we cut short-form content for the HEADQUARTERS 02 denim drop and consulted on design.
Open on YouTube- $30K+
- in revenue from the HEADQUARTERS 02 denim drop
- 58K+
- views across three launch reels
- 90 / 10
- shot 90% on iPhone, rolling into 10% on a film camera
- Approach
- iPhone-first filming, so the crew stayed light and the creative could take over
- Also
- Short-form content and design consulting alongside the documentary
